![]() Personal photos and video to share with friends The app plays a vital role in the communication strategy of the running event: it contains all relevant information for participants and followers and has features like course maps and selfies with customizable layers to optimize the sponsor visibility. The app users had an average session duration of 14:01 minutes and spent most of the time with tracking the progress of their favorite runners and their live action photos. The 36 th edition of the Maraton CdMx Telcel used the MYLAPS EventApp and PhotoVideo to enhance the race experience for participants, fans and followers. ![]() This resulted in a stunning number of 62,465 app downloads in 58 different countries. All 38,336 participants could be tracked live along the course, together with personal pictures that were published directly after passing the special 15KM Telcel split.
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